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The history of linen in Portugal, Europe and the world

Organic linen is one of the most sustainable fabrics used by designers incubated in our Sustainable Fashion Brand Innovation and Development Program. That is why we will publish a series of articles talking about organic and conventional linen during September and October. Check here the calendar of the next publications.

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Organic linen supply in Europe

Do you have any questions about linen sourcing? The Slow Innovation Brands team is writing this article about linen. We prepare for another visit to the suppliers recommended by us to the designers attending The Slow Fashion Innovation Program. Organic linen is one of the top fabrics that we source. Linen is one of the leading materials used by designers resident in our sustainable brand incubation program.However, we realize that this material's choice is not always part of a careful reflection on its benefits. We find it essential to highlight some of these.It is also essential to clarify the difficulties and the necessary care when choosing your supplier and the design in which the fabric will be used.That is why...

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Eco-marketing for sustainable fashion: using transparency and creativism to draw attention to your brand

    Sustainable brands should be concerned with the impact of their products on society and the environment.   They seek, or they should, to produce legally and ethically towards workers and the environment.   The fashion brand’s commitment to sustainable development must be reflected by fair workers’ payments, raw materials, and processes with the least possible impact on the environment.   However, we know that to achieve these goals, brands face several challenges. Reconciling fair trade production, circular design, sourcing sustainable fabrics, and ethical strategies for sales and promotion leads to high cost compared to the products produced by fast fashion brands.   Therefore, one of the main challenges faced by sustainable brands is to clarify and justify prices to...

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The three pillars of sustainability for slow fashion brands

To turn the fashion industry more sustainable is necessary to invest in business models that adopt sustainability from the beginning of its fashion production. Slow Innovation Brands highlights the 3 pillars of sustainability under which sustainable fashion brands must establish themselves.

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